The Personal Blog Of
Boston Motorcycle Lawyer

Harley Davidson Goes Pink for Breast Cancer
April 2, 2010

Typically, pink would not be considered a color that Harley Davidson riders would wear.

Now it is and for all the right reasons.

Harley Davidson has joined the fight against breast cancer by launching its Pink Label Collection. This collection includes 12 motorcycle apparel and biker accessory items for women.

Breast cancer is the second most common form of cancer among women and the second largest cause of cancer death among women (first among Hispanic women).  Every year, nearly 200,000 women are diagnosed with breast cancer and around 40,000 women die from the disease.

What few people know is that men also can contract breast cancer. Breast cancer among women is 100 times more likely but nearly 2000 men will be diagnosed with breast cancer each year and over 400 men will die from the disease. Celebrities like actor Richard Roundtree and former talk show host Montell Williams are both survivors of breast cancer.

Harley Davidson also recognizes that women are increasingly buying Harley Davidson motorcycles and Harley should in turn support important issues that affect women. From 2003-2007, Harley ownership among women increased by 1%. While this may seem like a small number, this trend represents a potential windfall in years to come.

A portion of the proceeds from the sale of Pink Label items will benefit Your Shoes 24/7 Breast Cancer Support Center. Your Shoes provides peer support, information, emotional support, and a kind voice to women battling breast cancer. Your Shoes 24/7 Support Center is administered by the Breast Cancer Network of Strength, a national non-profit organization.

Motorcycling has less to do with the bikes and more to do with the people riding them. As more and more women join the biker community, all bikers will have to embrace the issues that are important to women. Breast cancer support is one of those important issues.

This spring, make sure to support breast cancer by purchasing a Pink Label item for a lady in your life; whether she is a biker or not.

Hi, I’m Tom Kiley, and when my buddies and I go riding we always put safety first. Get a free copy of my motorcycle book for some valuable riding tips. And if you or loved one are ever hurt in the Massachusetts area, contact the Kiley Law Group for legal advice from a real motorcycle attorney.