Number of Women Motorcycle Riders Continue to Grow
February 6, 2010

The motorcycle community is no place for male chauvinist pigs.

Women are flocking to motorcycles in record numbers and other motorcyclists are just going to have to get used to it. If women were not embracing motorcycling as a lifestyle and hobby, the industry as a whole would have a hard time surviving.

Essentially, women are saving the motorcycle industry.

Women make up somewhere between 15-18% of motorcycle buyers according to Genevieve Schmitt, founder of WomenRidersNow.com, in her column in American Iron Magazine’s March 2010 edition. Not only does she contribute to American Iron Magazine as their Woman’s Point of View (POV) Writer, she manages one of the most robust woman’s motorcycling websites on the Internet.

American Iron Magazine is not the only organization that understands the importance of a woman’s point of view in the motorcycle community. The American Motorcyclist Association (AMA) has been conducting their International Women & Motorcycling Conference since 1999. In 2009, the event spanned 4 days in Keystone, CO and featured vendors, banquets, keynote speakers, seminars, scenic rides, demo rides, and educational workshops.

Nearly 1000 people showed up for the 2009 event including about 100 men coming to show support to their spouses, friends, and significant others.

Men weren’t the only ones showing up for this event. Harley Davidson and Buell stepped up to be presenting sponsors for this event for the second year. Yamaha, BMW, KYMCO, and Ducati came out with demo fleets for patrons of the event so they can try out their latest machines.

With major events like Daytona Bike Week on the horizon, it’s fair to say that women will be making their presence felt in increasing numbers at these and other major motorcycle events.

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