The Personal Blog Of
Boston Motorcycle Lawyer

Remembering Bruce Rossmeyer
December 29, 2009

Motorcycle accidents claim too many lives each year. When we lose a friend or loved one, we should take time to reflect on their lives and learn from their triumphs, failures, and legacy.

In 2009, the motorcycle community said goodbye to Bruce Rossmeyer.

Rossmeyer, the world’s largest Harley Davidson dealer with 14 dealerships died on Thursday, July 30^th while riding with some friends to the Sturgis Motorcycle Rally. He died at age 66 and is survived by his wife Sandy and 5 children.

Rossmeyer started his first dealership in 1994 at the boom of motorcycles resurgence and through his high visibility marketing campaigns, became a huge player in the retail motorcycle world. He was a huge promoter of the Daytona Bike Week and built Destination Daytona in Ormond Beach, FL. Rossmeyer was also known for his philanthropic efforts as a major sponsor of Camp Boggy Creek for chronically ill children.

Oddly, Rossmeyer died while riding a Harley Davidson motorcycle with no helmet.

For over 15 years, Bruce Rossmeyer has been a giant in the motorcycle industry. As we turn the page from 2009 into 2010 let’s not forget the spirit of Bruce Rossmeyer as we honor his memory through our love of motorcycles.