Can Harley Davidson Get Younger?

Everyone knows that part of Harley Davidson’s ongoing business plan involves adding an increasingly diverse customer base. This future customer base will need to include younger motorcycle buyers. The big question is how will they do it?

New Years Resolution #4: Bringing Friends Along for the Ride

In 2010, I want to become a bit of a biker evangelist. I would like to spread the fun and excitement of motorcycles among my friends and family members. I think this will be a good way to renew old bonds and create new ones.

Mark Your 2010 Calendars

The New Year brings excitement for what is yet to come. There are also a few things that are scheduled in 2010 that I am equally excited about. Get ready to set your DVR because 2010 will have some great new biker shows.

Support Motorcycling by Joining the AMA

Joining the American Motorcyclist Association (AMA) is taking a step to support the biker lifestyle. Your membership helps support safe motorcycle riding, motorcycle advocacy, and motorcycle related legal issues.

Honoring Harley Davidson’s First African American Dealer, William B. Johnson

Every year Major League Baseball honors Jackie Robinson, the first African American baseball player to join the major leagues. William B. Johnson was the first African American to own a Harley Davidson dealership yet very few people know who he is or his legacy.

Daytona Bike Week has it All!

Billed as the largest motorcycle event in the World, Daytona Bike Week in Daytona Beach, FL never disappoints.