How Harley Can Start Appealing (again) to Younger Bikers

Harley Davidson’s pathway to long-term survival is finding younger buyers. Without developing strong inroads into the hearts and minds of younger buyers, Harley will find itself with continually dwindling market share. Here are a few ways they can potentially gain younger buyers.

Number of Women Motorcycle Riders Continue to Grow

Women continue to be the fastest growing demographic among new motorcycle riders. The motorcycle industry is responding by embracing women as a welcomed addition to the motorcycle family. This is a good thing.