Harley Davidson’s pathway to long-term survival is finding younger buyers. Without developing strong inroads into the hearts and minds of younger buyers, Harley will find itself with continually dwindling market share. Here are a few ways they can potentially gain younger buyers.
Despite Harley’s best efforts, their customer base continues to get older and older. In order to survive the next 100 years, Harley is going to have to find new and innovative ways to attract younger buyers.
There are thousands of motorcycle builders across the United States but who’s the best? There really is not objective way to determine who is best but here are a few that are definitely a cut above the rest. If you are looking for a custom motorcycles, you can’t go wrong with any of these builders.
One of the greatest things about Harley Davidson is their commitment to diversity. Their commitment has not only enriched the Motor Company and the motorcycle industry as a whole, they have also provided equal access to great opportunities for motorcycle enthusiasts.
Harley Davidson continues to lead the charge of rider diversity by having nation-wide Garage Parties for women riders, These events are geared towards giving women riders a full emersion into the world of motorcycling while having a good time.
Last week the innovative motorcycle show, American Chopper, aired its last episode. This show introduced the chopper building industry and the biker lifestyle to mainstream American culture. Does the show’s cancellation signal a bad sign for the motorcycle industry?
One of the most exciting and innovative American motorcycle producers is Ridley Motorcycles, producers of automatic transmission motorcycles. This is a huge revolution in motorcycle so why hasn’t it caught on?
Motorcycle business owners and event planners always look for new and innovative promotional opportunities. Biker Shirt Club provides a new promotional channel as well as providing bikers with great shirts.
Every year Major League Baseball honors Jackie Robinson, the first African American baseball player to join the major leagues. William B. Johnson was the first African American to own a Harley Davidson dealership yet very few people know who he is or his legacy.