In the world of motorcycle charity events, Love Ride is the largest one-day fundraiser.
In the world of motorcycle movies, Easy Rider is the greatest ever made.
This year, Love Ride 26 has teamed up with Sony Pictures to commemorate the 40th anniversary of Easy Rider.
Love Ride 26 will take place on Oct. 25. It is the main event of California Bike Week (Oct. 23-25), which is celebrating its third year.
Oliver Shokouh, the owner of Harley-Davidson of Glendale, Calif., is the founder and chairman for Love Ride, which debuted in 1984.
“Love Ride is about helping those less fortunate–this year, more than ever, there are so many people who need our assistance,” Shokouh said.
Grand Marshall Jay Leno will lead the ride, which begins at Glendale Harley-Davidson and ends at the Fairplex in Pomona, Calif. A vendor show, food, drinks, and concert will follow the ride.
The event is expected to draw 25,000 riders this year. Many celebrity riders will be among them.
Last Year’s Love Ride Raised $1 Million
The 25th annual Love Ride raised over $1 million for charity.
Celebrity riders in attendance last year included Harley-Davidson legend Willie G. Davidson (a Love Ride Honorary Chairman) and family; Kiss’s Gene Simmons; actors Peter Fonda, Rutger Hauer, and Larry Hagman; the cast members from FX’s outlaw biker club drama ‘Sons of Anarchy’; and Cassandra Hepburn, star of the Quentin Tarantino-produced motorcycle gang film Hell Ride; among others.
The 2008 end-of-ride show included the Foo Fighters and ZZ Top.
Registration for this year’s ride kicked off on Aug. 22 with a block party at Glendale Harley-Davidson, which is located at 3717 San Fernando Rd., Glendale, CA, 91204 (at the intersection with Mira Loma Ave.).
Easy Rider Available on Blu-ray Disc
Easy Rider is slated for release on high-definition Blu-ray Disc on Oct. 13. The 35th anniversary edition is available on DVD.
Peter Fonda, one of the stars of the 1969 film, is a Love Ride Honorary Grand Marshall. The classic counterculture film also starred Dennis Hopper and Jack Nicholson.
Easy Rider will be featured in promotions, music, and giveaways throughout California Bike Week and Love Ride 26.
For more information on the ride, or to register, visit the Love Ride 26 Web site.
For more information on Easy Rider, visit the Sony Pictures Web site.